Oyuna
London Design Festival 2012
"As part of the 2012 london design festival and in celebration of cashmere brand oyuna's 10 year anniversary, the fabric company has collaborated with london-based furniture designer peter marigold to create a symbolic installation - one that reinterprets the traditional mongolian 'ger' tent-house while also capturing oyuna's nomadic roots. director and designer of oyuna, oyuna tserendorj, worked with marigold to conceive a structure that redefines the concept of indoor and outdoor spaces - built from blackened raw steel, and dark cast wooden surfaces, the delicate installation offers a compelling setting for the distinctive oyuna cashmere shawls, throws and clothing. the conceptual metal display system references the mongolian landscape and 'ger' tent - symbolizing the 'wanderer' principles of beauty, purity and versatility inherent in oyuna's latest collection. marigold and tserendorj placed particular emphasis on choice of the skeletal steel material of the design - presenting a subtle contrast to the light weight and airy fabrics." |
images © joakim blockstrom
A seperate highly refined series of frames was shown seperately at Gallery Libby Sellers. They were accompanied by a large black cast table. |